
fifa world cup, qatar 2022
We had the privilege of being part of the historic first World Cup held in the Middle East, a major milestone in the global sporting arena. A crucial element in this event was the iconic mascot of the tournament, LA’EEB, also known as “skillful player”, whose design bore the signature of the talented Hosein Oyaqui. It was an honor for our company to be entrusted with the responsibility of bringing this endearing mascot to life. LA’EEB, with his attire incorporating a turban, a distinctive symbol of oriental culture, radiated youth and fun. The opportunity to be present at the opening ceremony of the World Cup was a source of pride and satisfaction not only for our company, but also for all Spaniards. Our participation in this world-class event reaffirms our commitment to creativity and ingenuity, as well as to the promotion of culture and sportsmanship. LA’EEB’s presence at the opening ceremony contributed to making this World Cup an unforgettable moment, celebrating cultural diversity and passion for soccer in a region as significant as the Middle East.